WHO

Founded in late 2008, enovate was born from the global demand for a better understanding of China’s emerging youth consumer. Our founders have called China home for a combined three decades; during which time, they’ve obtained an intimate understanding of this powerful consumer. Over the years, they’ve worked with countless brands, investors, and agencies to build better relationships with Chinese youth. enovate is the culmination of their experience and passion for China’s youth cultures. In December 2010, enovate was acquired by one of China’s leading strategy, management and investment groups, Catavate.

Founded in 2008 by Dan Loeb, Catavate professionals have been creating powerful brands and highly profitable businesses in China at companies including Nike, Adidas, Starbucks, Pepsi, Unilever, Wal-Mart, McDonalds, Amway, and more. Catavate’s success stems from their understanding of the unique needs of Chinese consumers and through the customization of products, services and relationships to meet those needs, all while staying true to core brand values.

WHY

Traditional methods just don’t work here. The sheer size of this demographic no longer guarantees success. Chinese youth are bombarded with countless brands, stale campaigns, and half-hearted attempts everyday. The market is saturated. The fact is: an innovative approach grounded in a proper understanding of Chinese youth is the key to success. We can help.